Worksite Marketing, Voluntary Benefits, and Critical Illness
Since your employees are different, the information they need to make informed decisions about their voluntary benefits must be different. Instead of a one-size-fits-all approach, ABC’s worksite marketing strategy gives employees personalized benefits solutions based on their individual protection needs. Our communications are targeted, driven by research and designed to increase the success of your benefits program for you and your employees.
Research has shown that worksite marketing campaigns can increase employee response rates. Increased participation means greater recognition by employees of the valuable voluntary benefits you offer them. Research also shows that employees are more responsive to communications that contain their employer’s endorsement and that look like the other employee communications they receive. Applied Benefit Concepts is your partner in creating a successful campaign. With employee demographic data, we can target campaign messages, personalize communications and give employees accurate, personalized cost information up-front.
ABC specializes in the following voluntary benefits: